Has The Tipping Point Jumped the Shark?
Tuesday, January 29th, 2008Lots of marketing types are talking about Clive Thompson's provocative article in Fast Company, postulating that the Influentials theory of Malcolm Gladwell's The Tipping Point (and many others) is, well, bollocks. I don't have anything smart to contribute at the moment, but I wanted to point to two clever marketers.Seth ...
