Tuesday, January 29th, 2008
Yesterday a story ran in the New York Times about popular retailer Target actively ignoring bloggers as part of their PR strategy.
The saga began when a blogger from ShapingYouth.org contacted Target about a questionably-designed ad showing a woman splayed across a large Target 'bull's eye' pattern. Target's PR team responded ...
Posted in Blogger Relations | 1 Comment »
Saturday, January 19th, 2008
Over the past year and a half, we've done a lot of marketing projects for DeSmogBlog. We feature a few in the book. One which we didn't write up was The 100 Year Letter Project. From the introductory blurb:
We asked friends of DeSmogBlog to write a letter to their great, ...
Posted in Social Media Marketing | 2 Comments »
Monday, December 10th, 2007
Before you launch a social media marketing campaign--contacting bloggers for product reviews, posting videos on YouTube, advertising on Facebook, whatever--make sure your house is in order. This article describes ways to make your website a friendly, usable place for social media creators like bloggers, podcasters and video-bloggers.
Get Linkable
Ensure that social ...
Posted in Excerpt | 2 Comments »
