Monday, April 7th, 2008
Quite by coincidence, I've encountered a few statistics on Facebook's advertising platform. I thought I'd post links to the results I've uncovered, in case anybody is wondering about average CTR rates for Facebook.
First up, Rod Boothby got a click-through rate of 0.01%:
This week, I ran $105 worth of Facebook Fliers. ...
Posted in Advertising | 5 Comments »
Sunday, December 23rd, 2007
I'm about a month late on this, but I wanted to comment on this curious move by cookie-makers Pepperidge Farm to launch ArtoftheCookie.com, a website dedicated to their cookies and, uh, maintaining connections among women. From the New York Times article on the campaign's launch, a Pepperidge Farm VP comments ...
Posted in Social Media Marketing | No Comments »
Thursday, December 13th, 2007
"Old Rules; beg for coverage and beg for each sale;New Rules: create thought-leadership by participating in a community that helps customers buy."
Via Andre at Nitobi, and from the pages of Pragmatic Marketing, this is the right mantra for communications today. And it's a good thing too. As Andre so eloquently ...
Posted in Social Media Marketing | No Comments »
Monday, December 10th, 2007
Before you launch a social media marketing campaign--contacting bloggers for product reviews, posting videos on YouTube, advertising on Facebook, whatever--make sure your house is in order. This article describes ways to make your website a friendly, usable place for social media creators like bloggers, podcasters and video-bloggers.
Get Linkable
Ensure that social ...
Posted in Excerpt | 2 Comments »
