Social Media Marketing eBook

Bad Blogger Relations Etiquette Misses the Target

Tuesday, January 29th, 2008

Yesterday a story ran in the New York Times about popular retailer Target actively ignoring bloggers as part of their PR strategy. The saga began when a blogger from ShapingYouth.org contacted Target about a questionably-designed ad showing a woman splayed across a large Target 'bull's eye' pattern. Target's PR team responded ...

Posted in Blogger Relations | 1 Comment »

Expert Generated Content

Saturday, January 19th, 2008

Over the past year and a half, we've done a lot of marketing projects for DeSmogBlog. We feature a few in the book. One which we didn't write up was The 100 Year Letter Project. From the introductory blurb: We asked friends of DeSmogBlog to write a letter to their great, ...

Posted in Social Media Marketing | 2 Comments »