Social Media Marketing eBook

Facebook Ad Click-Through Rates Are Really Pitiful

Monday, April 7th, 2008

Quite by coincidence, I've encountered a few statistics on Facebook's advertising platform. I thought I'd post links to the results I've uncovered, in case anybody is wondering about average CTR rates for Facebook. First up, Rod Boothby got a click-through rate of 0.01%: This week, I ran $105 worth of Facebook Fliers. ...

Posted in Advertising | 5 Comments »

Become a Fan on Facebook

Thursday, December 20th, 2007

Of course we couldn't launch a social media marketing book without making a page for it on Facebook. Incidentally, we've got a decent chunk of content on Facebook in the book. If you're not already, you might consider becoming a fan of Getting to First Base: A Social Media Marketing Playbook ...

Posted in About the Book | No Comments »