We Added a Sample Chapter on Blogger Relations

Tuesday, December 18th, 2007

I was looking at the web stats for this site today. Not surprisingly, after the home page, the most popular page on this site is the sample chapters page. People want to try before they buy, and that's great. I went and perused the sample chapters that we had posted. We ...

On Really, Really Long eBook Sales Pages

Tuesday, December 18th, 2007

Seth Godin linked to our ebook site today--thanks for the link love, Seth! In his post, he also links to Aaron Wall's SEO book, and remarks on the two different styles of sites: Apparently, many ebook authors believe you need to write pages that are 56 inches long, filled with claims, ...

Company-Wide Pricing

Wednesday, December 12th, 2007

A couple of people have asked us about 'company-wide pricing' or a 'site license' for the ebook. In essence, they want to buy a bunch of copies for their colleagues. That's kind of them, because of course they could just buy one ebook and copy it a bunch of times. We ...

Hello World!

Saturday, December 1st, 2007

This is the future home of a blog associated with our new ebook, Getting to First Base: A Social Media Marketing Playbook (whew, that's a regrettably long title). We'll be getting this website sorted out over the next few days for--assuming the stars align--a official launch on Monday, December 10.