Tuesday, December 18th, 2007
I was looking at the web stats for this site today. Not surprisingly, after the home page, the most popular page on this site is the sample chapters page. People want to try before they buy, and that's great.
I went and perused the sample chapters that we had posted. We ...
Posted in About This Site, Blogger Relations, Marketing the Book | No Comments »
Tuesday, December 18th, 2007
Seeing as this is a book about, among other things, blogger relations, I thought I'd discuss how we pitched some top bloggers. The strategy went like this:
We wrote each of them a hand-written letter on pink note cards and decorated them with stickers. We used one of those silver pens ...
Posted in Marketing the Book | 18 Comments »
Wednesday, December 12th, 2007
Last month, I read the charming story of how the clever folks at Freshbooks sent a customer in the South Pacific some Triscuits that he was craving. Mark Evans wrote about it, and subsequently went to the trouble of notifying Kraft Canada of this story. They didn't reply for weeks, ...
Posted in Social Media Marketing | No Comments »
