Free Samples from “Getting to First Base”
Want to take a test drive before you buy? The following are sample sections of “Getting to First Base”.
Read two or three of these chapters, and you’ll have a good idea of what you will learn from our book about blogger outreach and marketing in social networks.
Read These Sample Chapters
- NEW: Blogger Relations Campaigns That We Like (PDF): Mini case studies and examples of blogger outreach campaigns which we admire, as well as some creative tactics we’ve applied for our clients.
- How to Make Your Website Social Media Ready (PDF): Before you start a social media marketing campaign, make sure your website is prepared for a Web 2.0 world.
- Memes, and How to Make Them (PDF): What do you do if your product is mediocre? How can you get your marketing messages and ideas to go viral? How are virally-transmitted ideas spread?
- Facebook Apps (PDF): What makes a great, sticky Facebook application? What is the marketing value of a Facebook app–does it drive much traffic to your website?
All of these chapters are in Adobe PDF format. To read them, you’ll need Adobe Acrobat Reader.
