Frequently Asked Questions
This page is our small but growing list of frequently-asked questions. Unlike most FAQs, this one only contains questions that we’ve actually been asked.
Who is your book for?
It’s for marketers in companies, agencies and small businesses who want to learn how to successfully market their products and services on the web. It’s for marketers who know there’s something remarkable happening online and want to be a part of it. Even if you know a thing or two about running a corporate blog, there’s lots in this book that will help you dramatically improve your online reputation and build your company’s profile on the web. Here are some of the kinds of people who have purchased the book and have seen results in their online campaigns:
- Marketers in Fortune 500 companies
- Not for profits
- Travel agents
- Real estate agents and real estate marketers
- Small business owners who do their own marketing
- Web designers and design firms
- SEO experts
- Large advertising agencies
- Large PR agencies
I’m a blogger, and I want to promote my blog. Should I buy your book?
Maybe. Our book is really for marketers who want to promote their products and services. You could certain apply and adapt most of our advice to promoting your blog, but that’s not the focus of Getting to First Base. There are plenty of resources out there for promoting your blog. If you’re looking specifically for a book, consider Jeremy Wright’s Blog Marketing.
What if I don’t know much about the web or technology?
Don’t worry. Even if you don’t know much about the Internet, there are plenty of case studies, simple explanations and beginner info in the book to ensure that you won’t get lost. There’s even a glossary of terms at the back of the book to help you get up to speed quickly. We’re both writers by training and professional, and we’ve spent much of our careers making technical information clear and easy for non-technical audiences to understand.
