Archive for the ‘Social Media Marketing’ Category

Kraft Drops the Ball on Blogger Relations

Wednesday, December 12th, 2007

Last month, I read the charming story of how the clever folks at Freshbooks sent a customer in the South Pacific some Triscuits that he was craving. Mark Evans wrote about it, and subsequently went to the trouble of notifying Kraft Canada of this story. They didn't reply for weeks, ...