Archive for the ‘Social Media Marketing’ Category
Thursday, February 21st, 2008
BusinessWeek first published an article entitled ""Blogs Will Change Your Business" in May, 2005. Yesterday they updated the article with twenty-odd pop-up edits and notes, which reflect the changing social media sphere. I thought it would be handy to gather some of the more interesting facts together--we might use some ...
Posted in Social Media Marketing | No Comments »
Monday, February 4th, 2008
Monique linked to a couple of interesting studies about marketing and trends in the book industry. They may float your boat, but I wanted to discuss the first paragraph of the report on the Publishing Trends survey on online marketing:
It’s unanimous. Publicists think online is the way to go for ...
Posted in Social Media Marketing | 2 Comments »
Thursday, January 24th, 2008
Garth Risk Hallberg recently published his first novella, A Field Guide to the North American Family. Subsequently, he received his first Amazon review, from Grady Harp, a top ten Amazon reviewer. He started exploring the upper echelons of Amazon reviewers, and discovered some interesting stuff:
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Saturday, January 19th, 2008
Over the past year and a half, we've done a lot of marketing projects for DeSmogBlog. We feature a few in the book. One which we didn't write up was The 100 Year Letter Project. From the introductory blurb:
We asked friends of DeSmogBlog to write a letter to their great, ...
Posted in Social Media Marketing | 2 Comments »
Monday, January 14th, 2008
I'm a bit late on this, but I wanted to post a quick pointer to Chris Winfield's 10 simple steps to social media success in 2008:
#4 - Meet a Digger a Day. Spend 15 minutes per day (during the week) contacting a new person from Digg via instant message ...
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Friday, December 28th, 2007
In the book, we only dedicate a couple of pages to micro-blogging, and specifically Twitter. That's because it's a new service, only hip among geeks, and, well, we had a lot to cover. Here's a bit of what we said:
As of November 2007, Twitter and its competitors are just beginning ...
Posted in Microblogging, Social Media Marketing | 5 Comments »
Wednesday, December 26th, 2007
Blogger and cartoon pundit Hugh McLeod (that's some of his excellent work) wrote a list explaining his take on "the new marketing" or "marketing 2.0". The post is full of wisdom, but there's one item that definitely resonated with me:
The most important asset in The New Marketing is "having something ...
Posted in About the Book, Social Media Marketing | No Comments »
Sunday, December 23rd, 2007
I'm about a month late on this, but I wanted to comment on this curious move by cookie-makers Pepperidge Farm to launch ArtoftheCookie.com, a website dedicated to their cookies and, uh, maintaining connections among women. From the New York Times article on the campaign's launch, a Pepperidge Farm VP comments ...
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Sunday, December 16th, 2007
I've already started a list of topics that version 2.0 of our ebook needs to cover. If you do a search of the current book, you won't find a single mention of the phrase 'social media optimization'. This was, admittedly, a bit of an oversight, but it was a Freudian ...
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Thursday, December 13th, 2007
"Old Rules; beg for coverage and beg for each sale;New Rules: create thought-leadership by participating in a community that helps customers buy."
Via Andre at Nitobi, and from the pages of Pragmatic Marketing, this is the right mantra for communications today. And it's a good thing too. As Andre so eloquently ...
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