Archive for the ‘Marketing the Book’ Category
Tuesday, December 18th, 2007
I was looking at the web stats for this site today. Not surprisingly, after the home page, the most popular page on this site is the sample chapters page. People want to try before they buy, and that's great.
I went and perused the sample chapters that we had posted. We ...
Posted in About This Site, Blogger Relations, Marketing the Book | No Comments »
Tuesday, December 18th, 2007
Seeing as this is a book about, among other things, blogger relations, I thought I'd discuss how we pitched some top bloggers. The strategy went like this:
We wrote each of them a hand-written letter on pink note cards and decorated them with stickers. We used one of those silver pens ...
Posted in Marketing the Book | 18 Comments »
Tuesday, December 18th, 2007
Seth Godin linked to our ebook site today--thanks for the link love, Seth! In his post, he also links to Aaron Wall's SEO book, and remarks on the two different styles of sites:
Apparently, many ebook authors believe you need to write pages that are 56 inches long, filled with claims, ...
Posted in Marketing the Book | 5 Comments »
Wednesday, December 12th, 2007
A couple of people have asked us about 'company-wide pricing' or a 'site license' for the ebook. In essence, they want to buy a bunch of copies for their colleagues. That's kind of them, because of course they could just buy one ebook and copy it a bunch of times.
We ...
Posted in Marketing the Book | No Comments »
Tuesday, December 11th, 2007
To promote our book, we're creating a number of customized video messages for social media creators. Most of them are relatively standard talk-to-the-camera fare, but we wanted to do something special for Lee and Sachi at CommonCraft. Lee contributed a quote on Twitter in the book, and besides, they make ...
Posted in Marketing the Book | 1 Comment »
