Archive for the ‘Excerpt’ Category

12 Ways to Make Your Website Ready for Social Media Creators

Monday, December 10th, 2007

Before you launch a social media marketing campaign--contacting bloggers for product reviews, posting videos on YouTube, advertising on Facebook, whatever--make sure your house is in order. This article describes ways to make your website a friendly, usable place for social media creators like bloggers, podcasters and video-bloggers. Get Linkable Ensure that social ...

Our Big List of Thank-Yous

Sunday, December 9th, 2007

The last page of the book features a really long list of people “we consulted in our research, and also the mentors, thinkers, movers and shakers who have taught and influenced us”. It's a big ol' blogroll, and so we figured we might as well post it here as well. ...