Social Media Marketing eBook

Has The Tipping Point Jumped the Shark?

Tuesday, January 29th, 2008

Lots of marketing types are talking about Clive Thompson's provocative article in Fast Company, postulating that the Influentials theory of Malcolm Gladwell's The Tipping Point (and many others) is, well, bollocks. I don't have anything smart to contribute at the moment, but I wanted to point to two clever marketers.Seth ...

Posted in Building Buzz | No Comments »

Great Movie Marketing and a Hamburger Phone From Juno

Sunday, January 27th, 2008

So this isn't quite social media marketing, but I just saw (and loved) the movie Juno and thought this was a clever outreach strategy. In the film, the protagonist Juno talks to her friend on a phone shaped like a hamburger. It's a charming illustration of her quirky character, and there's ...

Posted in Building Buzz | 2 Comments »