Archive for the ‘Advertising’ Category

Facebook Ad Click-Through Rates Are Really Pitiful

Monday, April 7th, 2008

Quite by coincidence, I've encountered a few statistics on Facebook's advertising platform. I thought I'd post links to the results I've uncovered, in case anybody is wondering about average CTR rates for Facebook. First up, Rod Boothby got a click-through rate of 0.01%: This week, I ran $105 worth of Facebook Fliers. ...