Archive for the ‘About the Book’ Category
Wednesday, December 26th, 2007
Blogger and cartoon pundit Hugh McLeod (that's some of his excellent work) wrote a list explaining his take on "the new marketing" or "marketing 2.0". The post is full of wisdom, but there's one item that definitely resonated with me:
The most important asset in The New Marketing is "having something ...
Posted in About the Book, Social Media Marketing | No Comments »
Thursday, December 20th, 2007
Of course we couldn't launch a social media marketing book without making a page for it on Facebook. Incidentally, we've got a decent chunk of content on Facebook in the book.
If you're not already, you might consider becoming a fan of Getting to First Base: A Social Media Marketing Playbook ...
Posted in About the Book | No Comments »
Wednesday, December 12th, 2007
Readers have been helpful in identifying a few small items that fell through the cracks in our editing and revising. The best one thus far has been that instead of writing lonelygirl15, I wrote lovelygirl15. That's a bit of a Freudian slip, I guess. Though I may have been thinking ...
Posted in About the Book | No Comments »
Sunday, December 9th, 2007
The last page of the book features a really long list of people “we consulted in our research, and also the mentors, thinkers, movers and shakers who have taught and influenced us”. It's a big ol' blogroll, and so we figured we might as well post it here as well. ...
Posted in About the Book, Excerpt | 2 Comments »
