Great Movie Marketing and a Hamburger Phone From Juno
January 27, 2008 – 10:27 amSo this isn’t quite social media marketing, but I just saw (and loved) the movie Juno and thought this was a clever outreach strategy.
In the film, the protagonist Juno talks to her friend on a phone shaped like a hamburger. It’s a charming illustration of her quirky character, and there’s even a joke about it in the script.
The producers of Juno apparently sent a hamburger phone to journalists to entice them to review the film:
It looks like you can get your own on eBay. Photo courtesy of KPBS.
Tags: hamburger phone, journalists, juno, movie marketing, movie reviewers, outreach
2 Responses to “Great Movie Marketing and a Hamburger Phone From Juno”
And as Juno herself says, “it’s just like really awkward to talk on.”
By Bob Gladstein on Feb 1, 2008
do you have to shake it to make it work (like in Juno)?
By patrick on Apr 30, 2008