New Marketing Rules
December 13, 2007 – 10:11 am“Old Rules; beg for coverage and beg for each sale;New Rules: create thought-leadership by participating in a community that helps customers buy.”
Via Andre at Nitobi, and from the pages of Pragmatic Marketing, this is the right mantra for communications today. And it’s a good thing too. As Andre so eloquently puts it, “begging sucks!”
Tags: good advice, marketing, thought leadership
